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Maximum Entertainment by Ken Weber is about the closest thing you will get to hiring a director to help you improve your act. You get Ken Weber's 25 years of experience, loads of tools and techniques to help you move from being a good performer to REALLY good performer. You will discover in a single reading what many magicians never learn in a lifetime.
I don't think I've ever read a book with so many 'aha' moments, where the penny drops for you and you finally understand something that has always eluded you. This wonderful book is jam packed full of gems of advice like this one: If you are losing the audiences attention dont talk louder, talk softer. I can tell you this works a treat. You'll need to read the book to fully understand the technique. There are chapters on sound and microphones and lighting next to chapters on choosing tricks for your act. Your appearance and it's importance is well covered, as is how to use your voice and how to be funny. You'll be surprised at how you can immediately implement what he espouses. 
My favourite chapter of this book is Chapter 4
The Six Pillars of Entertainment Success
This has almost become a ritual and a way of thinking for me. Another terrific feature of this book is the candid way Ken Weber talks about other very well known performers in Magic. He points to flaws in their acts and offers useful, productive criticism. That is something you rarely come across in the relatively small world of magic. You cannot go wrong with this book. Buy Maximum Entertainment.
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